*From one full professor's point of view
http://www.usmpride.com
http://www.usmpride.com/Week 1.html
http://www.usmpride.com/week2.html
http://www.usmpride.com/week3.html
http://www.usmpride.com/week4.html
http://www.usmpride.com/Emails.html
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PRIDE
at the College of Business at the University of Southern Mississippi*
 
Our core mission reflects taking PRIDE in all we do - Professionalism, Respect, Integrity, Discipline, Excellence
Let me suggest that something else is at work here.  Kenneth Westhues, a sociologist at the University of Waterloo, has observed, “Professors seeking to eliminate one of their colleagues  cannot get very far without the backing of the administration.  And in the case where many professors are pitted against one, administrators’ first instinct will often be to side with the majority.” The Chronicle of Higher Education, “Mob Rule: In Departmental Disputes, Professors Can Act Just Like Animals,” April 14, 2006, 

See also, http://arts.uwaterloo.ca/~kwesthue/chronicle.htm#bk
Dean D. Harold Doty signs each of his emails with the slogan, “The College of Business: Our core mission reflects taking PRIDE in all we do - Professionalism, Respect, Integrity, Discipline, Excellence.” 

Are the principles self-deception? Are the principles merely College approved taglines - nothing more than public relations ploys that mean nothing?  Are the principles an effort to put our best face forward; trying to appear ethical, while being unconcerned with ethics?